The Atlanta Hawks, Atlanta's NBA team, hired Bill Kaelin Marketing to drive speciality game attendance through influencer outreach and strategic partnerships. As acting project manager, I contracted a list of 10 - 15 on brand influencers and local partners with a collective reach of over 500,000+ across social media per specialty game.
I acted as host during each game and monitored all contracted coverage via social media channels. Some specialty games I've worked on are Pride Night and International Women's Day. In addition to this I executed a similar campaign to promote their kids club, The Squawk Squad. In promotion of the Squawk Squad I curated a list of 10 "mommy influencers" in Atlanta to launch a digital campaign with.