Did you just start a business? Were you tasked with overhauling your company's website? Are you freaking out with all of the options out there? Here's a quick guide breaking down what you need to know when hiring a web partner.
Hire Smart: Make sure whoever you hire knows their sh*t!
I see a lot of sites that look awesome, but from a technical standpoint they aren't set up for success. Make sure whoever you are hiring is certified in the platform they're building in. Ask for examples of their work and references from past clients!
Identify a Web Platform You Can Manage
You want to identify a web platform you're comfortable with so you can manage the day to day on your own post launch. Don’t think that you need to invest heavily in a custom coded site. It’s 2024! The drag and drop editors like Wix, Shopify, and Webflow are just as good as Wordpress, some might argue better!
Automate for Efficiency and Revenue Generation
Your website should be your hardest working employee. Select a web platform that integrates seamlessly with your business operations, creating an automated system. Your website should streamline your internal processes, saving you time and making you money!
Optimize for Search Engines (SEO)
Ensure the professional you hire understands SEO and that this is included in their rate. Without proper SEO you just have a pretty brochure that no one can find via Google search. Indexing the site via Google Search Console takes less than 5 minutes and many of the web builders mentioned above offer SEO setup wizards!
Implement Tracking and Analytics Tools
Anyone who builds you a website should also provide you with the proper tracking and analytics tools to monitor your website's performance. Free tools like Google Analytics can help you understand user behavior, track conversion rates, and gain insights.
Legal Compliance: Protect Your Business and Users
Prioritize legal compliance to safeguard your business by incorporating necessary policies and ensuring relevant regulations are adhered to. Ensure your website is ADA accessible with tools like assessiBe.
Building a website doesn't have to be a daunting task. Have questions? Email hannah@carvercreative.co